Stunt Stomp is a project that experiments with ways to express and curate a brand identity from an artifact, in this case, a kick-ass pair of platform boots.
INITIAL RESEARCH
To kick off the project, I mind-mapped my initial thoughts on platform boots and then I thought about the different statements and meanings attributed to them. I then researched how platform boots have been discussed throughout history, focusing on how wearers use them to evoke an emotion: empowerment.
VISUAL IDEATION
I continued to think about how to translate the elements of the artifact into a brand identity and values. I utilized a semiotic matrix and mood board to narrow down the look and feel.
SKETCHES
I researched how other shoe brands such as Vans and Dr. Martins branded themselves and what commonalities there were. I narrowed down the visual elements that create the look and feel of the brand voice I wanted to evoke.
GLAM ROCK STYLE, POSTER
CYBER GOTH STYLE, POSTER
SOCIAL MEDIA POST, FEATURING STICKER LOGO & SHOE BOXES
STORE HOURS, CLOSE UP
OUTCOMES
STUNT STOMP is a brand specializing in platform boots. Outcomes include examples of applied branding: a logo, taglines, storefront design, advertisements, custom illustrations, and image treatment styles to be utilized in both print and digital media.
VISUAL STYLE: Geometric, sharp illustrations; bold and block-like typography to emulate the chunky soles; spiral background to draw focus and callback to musical influences of subcultures; distressed and grainy textures to show authentic grit.
PROPOSED MISSION STATEMENT: At STUNT STOMP, we seek to empower and transform everyone into their most glamorous, most confident selves. We promise to promote diversity and community, making all our stores safe places to share our passion for daring fashion.
VISUAL STYLE: Geometric, sharp illustrations; bold and block-like typography to emulate the chunky soles; spiral background to draw focus and callback to musical influences of subcultures; distressed and grainy textures to show authentic grit.
PROPOSED MISSION STATEMENT: At STUNT STOMP, we seek to empower and transform everyone into their most glamorous, most confident selves. We promise to promote diversity and community, making all our stores safe places to share our passion for daring fashion.
