La Luna Llena Music Festival melds the vibrancy of Latin American culture with the diversity of music subcultures. Set in Guanajuato, Mexico, the festival is a space for Latin American alternative music enthusiasts to take center stage.
FESTIVAL website
La Luna Llena Music Festival's website provides festival-goers with important planning information like event dates and ticket tiers available. While also generating anticipation around the event by presenting a musician gallery, headliner spotlight, and link to the official Spotify playlist.
Playing on the theme of the transition from day to night, the website also features cultural experiences for festival-goers to appreciate before the festival events begin after sunset.
Playing on the theme of the transition from day to night, the website also features cultural experiences for festival-goers to appreciate before the festival events begin after sunset.
FESTIVAL BRAND ASSETS
Utilizing the brand colors and the sunset motif, textured gradients for image treatments across print and digital media were created. This is featured in the promotional poster along with the experiential images.
